The tip is in sight for Freevee as Amazon pronounces shutdown date

FAST (free ad-supported TV) providers have gained important recognition within the US, with platforms reminiscent of The Roku Channel, Pluto TV, and Tubi rising as prime opponents within the house.

Main tech firms have additionally ventured into offering FAST providers. In 2023, Google TV launched its FAST channels, later rebranded as Freeplay. Samsung gives Samsung TV Plus, whereas Amazon’s service, initially generally known as IMDb TV, was renamed Amazon Freevee in 2022.

Nevertheless, Amazon introduced final yr that it was shutting down Freevee to shift its total focus to constructing Prime Video. However it did not specify precisely when Freevee would shut down. Now, Amazon has lastly confirmed that Freevee will shut down this August, lower than a month away.

This information was shared by Amazon by way of the newest Freevee app replace (by way of AFTV News). Amazon states customers can “Proceed watching your favourite Freevee Originals and our library of hit films, reveals, and reside TV on Prime Video totally free, no subscription wanted.”

Associated

How to get two free Kindle e-books this July as a Prime member

As an Amazon Prime member, you’ll be able to declare two free Kindle e-books in July. Here is how.

All of Freevee’s content material is now on Prime Video

Prime Video has a brand new “Look ahead to Free” class obtainable alongside all its paid content material

Amazon / Pocket-lint

Though the Freevee app will not be accessible after August, none of its content material will likely be misplaced. Final yr, Amazon added all of Freevee’s content material to Prime Video, permitting customers to proceed watching it totally free. This contains Freevee Originals and its library of free films and TV reveals.

Whereas Prime Video sometimes requires an Amazon Prime subscription to entry most content material, Freevee’s reveals and flicks on Prime Video will be watched totally free with advertisements, and not using a subscription. Freevee content material seems on Prime Video below the “Look ahead to Free” class on each the app and web site.

Within the app discover despatched to Freevee customers, Amazon states, “Prime Video is the brand new unique house for Freevee TV reveals, films, and Stay TV.” In 2024, Amazon introduced it might shut down Freevee in 2025, citing the choice to “section out Freevee branding” as a strategy to “ship an easier viewing expertise for patrons.”

When you’ve got the Freevee app in your smartphone or TV, you’ll be able to proceed utilizing it by way of July, however it is going to cease working in August. If you have not tried Prime Video earlier than, you’ll be able to obtain it totally free out of your TV’s app retailer or from the App Retailer and Google Play Retailer in your cellular machine.

From a enterprise standpoint, Amazon’s resolution to section out Freevee and switch its content material to Prime Video is smart. Any Freevee consumer who needs to maintain watching free reveals or films now must browse Prime Video, which gives a wide array of paid content material by way of its Prime membership and extra paid channels. Amazon clearly hopes this modification will encourage Freevee customers to think about signing up for a Prime membership, in the event that they have not already.

Associated

The Amazon Fire TV 4K Stick Max just fell to its lowest price in 2025

I’d leap on this if I have been you.