IKEA’s new wi-fi charger is as cute as it’s sensible

IKEA’s revamp of its smart home products does not finish with Matter assist. The furnishings and residential items firm additionally has a line of recent Qi wi-fi chargers, the most effective of which, the VÄSTMÄRKE wireless charger, combines the performance of a PopSockets-style telephone grip with cable storage.

The $10 VÄSTMÄRKE wi-fi charger is paying homage to a bagel or donut, when you may take the highest half of these ring-shaped meals and switch them inside out to create a comfy grip on your fingers. That very same pink silicone design additionally makes for an ideal place to retailer the charger’s built-in USB-C cable, in keeping with IKEA’s product web page, and in any other case acts as a playful substitute for what could be a fairly boring smartphone accent.

VÄSTMÄRKE affords Qi2 charging speeds and might magnetically connect to iPhones with MagSafe or Pixel telephones with Google’s Pixelsnap magnets. In the event you’re serious about one thing a bit extra discrete, the $25 VÄSTMÄRKE wireless charger with lighting is a bowl-shaped charger with a column within the heart for attaching a smartphone, and room round it for keys or your pockets.

IKEA has had a number of totally different concepts through the years for the way sensible house tech ought to combine with its minimalist and user-friendly furnishings. The corporate’s partnership with Sonos ended in May 2025, which produced lights and film frames with sensible audio system built-in. Since then, the corporate has introduced a new Bluetooth speaker and began rolling out a brand new assortment of Matter-connected remotes, lights and sensors.