If Apple sticks to its typical schedule, we must always see the corporate reveal its newest lineup of smartphones: the iPhone 17 fashions. The brand new fashions will come geared up with the latest iOS 26 features preinstalled, together with no matter extra options Apple reveals on the launch occasion. However since we nonetheless have to attend just a few weeks (presumably) till the iPhone occasion, we will not less than speculate what the brand new telephones will seem like. As with most unreleased iPhone fashions, rumors and leaks have trickled in concerning the {hardware} facet forward of the official introduction. Here is what we’re anticipating and what we will moderately assume we’ll get from Cupertino in September.
How a lot will the iPhone 17 value?
Apple’s announced plan to expand US-based manufacturing partners appears to present it not less than some shielding from the steepest Trump administration tariffs which have already triggered worth will increase on all the pieces from Switch consoles to high-end cameras to Sonos speakers. However provided that President Trump’s commerce insurance policies can change from week to week, and Apple’s persevering with reliance on Asia-based provide chains, worth shocks stay an ongoing chance. The larger query is: Will Apple soak up any greater prices, or move them on to shoppers?
If costs do creep up, Apple might select to pair it with an “improve.” Think about this latest rumor posted by MacRumors from a leaker often known as “Instant Digital,” suggesting that the default storage of the iPhone 17 line might begin at 256GB, doubling the present 128GB baseline. Whereas that may very well be accompanied by a price increase of $50, Apple might not less than pitch it as a “higher worth.” That stated, the corporate doubled the default RAM of its Mac computers from 8GB to 16GB at no additional value in 2024 — however that was earlier than the present Trump tariff cycle began.
When will the iPhone 17 sequence be introduced?
Most years, the flagship smartphones are launched in September. MacRumors highlighted a narrative initially reported by iphone-ticker.de that the Apple iPhone 17 occasion may very well be Tuesday, September 9, in line with data gleaned from German cell phone suppliers.
It is nonetheless too early to have the particular dates; some years, Apple solely provides per week or two of lead time between sending invitations and internet hosting the occasion. However years of previous precedent present that someday in September ought to be when the 17 fashions make their debut. This household of smartphones stands out as the final to comply with that development, nevertheless. There have been hints that the introduction of the iPhone 18 assortment in 2026 might be split right into a pro-tier announcement within the fall and a normal mannequin announcement the next spring.
What is going to the brand new iPhone 17 lineup embrace?
Design leaks counsel that Apple is constructing an ultra-thin smartphone, prone to be named the iPhone 17 Air to match Apple’s ultralight laptop computer designation. Bloomberg‘s Mark Gurman, typically a strong supply of superior intel about Apple, reported in January that the iPhone 17 Air might be geared up with a primary A19 chip and can solely have a single digicam lens. It might additionally use Apple’s new in-house modem, which was launched in February on the iPhone 16e. Extra particulars about this improvement might leak forward of September, however that is what we all know for now.
An investor word from Apple analyst Jeff Pu indicated that the Air can have a titanium body. If his reviews are correct, the light-weight smartphone would be the solely entry within the iPhone 17 lineup to make use of that metallic; the iPhone 17, iPhone 17 Professional, and iPhone 17 Professional Max are anticipated to be fabricated from aluminum, which is oddly a lighter materials than titanium. Different hypothesis had steered that the Air would use a mix of aluminum and titanium, so the precise supplies might not be identified till the official announcement.
Moreover, an August 4 MacRumors report says the inner battery pack of the iPhone Air is simply 2.49mm thick — half the thickness of the iPhone 17 Professional battery. The leak was posted on the Korean-language Naver blog, the place they present the alleged batteries of the iPhone 17 Air and 17 Professional facet by facet. The identical account claimed the 17 Air’s battery capability was a mere 2,800 mAh, MacRumors notes. (That is under the battery capability of present iPhone 16 fashions.)
A latest rumor from Majin Bu, whom MacRumors classifies as a “hit-or-miss leaker,” suggests the iPhone 17 Professional can have higher wi-fi sign energy because of an up to date antenna design. The person posted a render on X that reveals a brand new antenna system that wraps across the iPhone 17 Professional’s supposedly wider rear digicam bump. Once more, it is a render, not a real-world photograph. That stated, we won’t knock the aim of higher wi-fi reception, so we’re hoping this one has a level of reality to it.
Every new roster features a base mannequin, however over time, Apple has shaken up the number of telephones it presents. Most certainly there might be an iPhone 17 and an iPhone 17 Professional. Apple has additionally dedicated to the scale issues philosophy, and has been constructing an iPhone Professional Max choice with an excellent greater display screen and higher battery life; the 17 roster will virtually definitely have one as properly.
The brand new Professional iPhones are stated to have a full-width “digicam island” on the rear, which might mark the primary time an Apple mannequin opted for that design. This function may be seen within the purported iPhone 17 “spotted in the wild.” The pics, highlighted on MacRumors, present a black cased iPhone (17 Professional?) with the distinct again panel. Is it the actual deal? The twin angles lend a level of credibility in a social media panorama more and more polluted with AI-enhanced fakes, however your guess is nearly as good as ours.
The iPhone 17 Air appears primed to take the place of a possible iPhone 17 Plus. Because the iPhone 16e was solely simply launched in February at a surprisingly high price point, it appears unlikely that there might be a brand new addition to that decrease finish of the spectrum, the fashions that had been beforehand known as SE.
On the very least, it sounds just like the iPhone 17 Air will not take away the charging port and rely solely on wi-fi connectivity. Bloomberg stated that whereas Apple had investigated making the iPhone 17 Air and not using a single port, the corporate (luckily) modified plans. He additionally says that the rumored cellphone can have a 6.6-inch display screen and embrace the Dynamic Island and Digicam Management button. Lastly, the worth is rumored at $900 — possible greater than the usual iPhone 17 however lower than the Professional.
We have additionally gotten what appears to be a dependable take a look at what the colour lineup might be for the brand new smartphones. Macworld reported that the iPhone 17 might be out there in black, white, metal grey, inexperienced, purple and light-weight blue. The iPhone 17 Air will reportedly have 4 colour choices: black, white, gentle blue and light-weight gold. Whereas the Air colours might be much less saturated, the visuals for the iPhone 17 Professional and iPhone 17 Professional Max will go daring. The choices for the Professional fashions are anticipated to be black, white, grey, darkish blue and orange.
On July 30, Tom’s Guide highlighted an X submit from Sonny Dickson — a longtime and usually dependable leaker of unreleased iPhone data — exhibiting “dummy” iPhone 17 fashions within the new colours that had been the supply of the aforementioned Macworld story. Whereas these are actually simply mock-ups — not actual, leaked iPhones — it is attention-grabbing to see how the design and colour rumors translate right into a real-world feel and appear.
What is going to iOS 26 be like?
Apple upended its numbering conventions with WWDC 2025, and can match the identify of every new working system to the yr it is launched. So when the subsequent wave of iPhones hits, they will be operating on iOS 26.
On the design facet, the smartphone OS launched in the course of the huge developer showcase took a contentious method dubbed Liquid Glass. Apple has been scaling down the quantity of transparency results within the subsequent beta assessments of iOS 26, however it’s going to nonetheless have a glass-like visible.
The function record contains huge and small updates. On the extra impactful facet, the Telephone and Photographs apps have been redesigned. There might be a number of options leveraging synthetic intelligence, comparable to reside translation capabilities coming to Telephone, FaceTime and Messages. Apple can also be presently testing a delicate content material warning for little one accounts that can freeze FaceTime video if nudity is detected by on-device machine studying instruments. And the corporate can also be launching Visible Intelligence, which can use AI to seek for parts in a picture.
iOS 26 additionally has a litany of minor, high quality of life enhancements. Group texts are getting help for polls. And for the sluggish risers on the market, iOS 26 will lastly allow you to escape the tyranny of the nine minute snooze alarm.
The following iOS is now out there as a public beta. Listed below are our preliminary impressions of the Liquid Glass design and different new options. iOS 26 is compatible with all fashions again via iPhone 11.
What different merchandise are anticipated to be launched alongside the iPhone 17?
If Apple follows its typical sample, the iPhone 17 might be introduced alongside new Apple Watch merchandise. That may be the Apple Watch Collection 11 (if Apple sticks to the identical naming scheme), and possibly an Apple Watch Extremely 3 and/or an up to date Apple Watch SE. (They will all run watchOS 26, after all.)
Different potentialities — and that is, once more, hypothesis — might embrace refreshed Apple AirPods Professional (which obtained its last big update in 2022) and possibly new AirTags trackers (first launched in 2021).
However understanding Apple would not wish to take the highlight off its star performer — the iPhone — these equipment might come someday later within the yr (if they seem this yr in any respect). The identical goes for rumored refreshes of the Apple TV and HomePod mini, that are additionally getting lengthy within the tooth.
Do not anticipate any Macs or iPads, nevertheless. Apple has just lately been holding laptop updates for late October (because it did final yr with the brand new M4 Macs).
Replace, August, 13, 2025, 10:02PM ET: Added an inventory of the merchandise which can be anticipated to be launched alongside the iPhone 17s.
Replace, August 11, 2025, 7:27PM ET: Added a render of a rumored new antenna design for the iPhone 17 Professional.
Replace, August 8, 2025, 4:43PM ET: Added new hypothesis and reviews about iPhone 17 pricing.
Replace, August 6, 2025, 4:05PM ET: Added newest particulars concerning the potential iPhone 17 occasion date.
Replace, August 4, 2025, 5:23PM ET: Added newest battery leaks concerning the iPhone 17 fashions.
Replace, August 1, 2025, 8:15AM ET: Added new pictures exhibiting potential iPhone 17 colours.
Replace, July 30, 2025, 11:08AM ET: Added newest leaks and rumors concerning the iPhone 17, and up to date data on the iOS 26 public beta.
Replace, July 17, 2025, 4:40PM ET: Added newest details about iOS 26, attainable supplies for the Air, and the colour choices for the completely different fashions.
Replace, March 17, 2025, 2PM ET: Added particulars concerning the rumored worth and options of the iPhone 17 Air.
Replace, April 11, 2025, 3:45PM ET: Added particulars from Entrance Web page Tech’s new video that claims to disclose particulars from a leaked iOS 19 construct.
Katie Teague contributed to this story.
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