Philips Hue says US costs will go up in July due to tariffs

When Philips Hue’s US costs go up subsequent month, you’ll be able to formally know who accountable. (Trace: It rhymes with “rump.”) Mum or dad firm Signify instructed Hueblog (via The Verge) that its value will increase are “a direct results of tariffs.” See how simple that was, Amazon?

Earlier than that affirmation, the corporate vaguely referred to an upcoming value improve. “Hurry, costs go up on July 1,” advertising and marketing copy from earlier this month acknowledged.

Signify’s assertion to Hueblog doesn’t mince phrases about Trump’s trade war being the wrongdoer. “Signify will improve costs on our Philips Hue portfolio within the US, efficient July 1, 2025, as a direct results of tariffs,” it wrote. “We stay dedicated to offering shoppers with high-quality merchandise and options that make good lighting extraordinary. Signify reserves the fitting to change costs primarily based on new or extra tariffs changing into efficient sooner or later.”

We don’t but know the precise value will increase. The corporate says it’ll reveal them after they take impact on July 1. However there are some hints. The newly upgraded Hue good button prices $32 in comparison with the old model’s $25. If you happen to suppose that’s as a result of it’s a brand new model, the product stayed on the identical €21.99 as its predecessor in Europe. Up up to now, the corporate’s US pricing had been round a 1:1 conversion.